Discover America UAE 2017

October 1, 2017

By: Ambassador Barbara A. Leaf, US Ambassador to the UAE

I am thrilled to be launching the third annual Discover America UAE campaign, which kicks off today. From October 1 to 31, the U.S. Mission, together with industry partners, will stage a series of events that will multiply people-to-people connections between Americans and Emiratis. This is one of the most important things we do, and it goes side by side with our daily work at the US Mission.
This year’s focus revolves around three themes that are important to both our countries: Innovation, Sustainability, and Wellness. We are opening the door to some exciting activities, including:
• A visit by a US trade delegation of financial technology providers that will share the latest blockchain technology and expertise with UAE banks, investment firms, and government agencies;
• A month-long series of “Taste of America” themed events held at Jumeirah at Etihad Towers that will offer some of the best in American food and cultural experiences, including an American BBQ brunch, Lobster Night, Cartoon Action Hero brunch and more;
• A dozen different workshops focusing on sustainable construction techniques; healthcare and wellness strategies; and science, technology, engineering, and math (STEM) curricula pioneered in the USA;
• Over 25 premiere U.S. universities exhibiting at the USA Pavilion during this year’s Najah Education Fair in Abu Dhabi;
• A 7-day screening of “The Mars Generation” documentary at select venues to let the public in on the magic of space exploration; and
• Promotions of iconic American fashion brands and dining outlets, with special discounts for a limited time during the month of October.

Discover America is a great chance for people from our two countries to gather and share ideas; together, we play a key role in fostering understanding, trust, and trade.
Please visit for more information on Discover America 2017 to review the complete program and to participate in events that interest you. I encourage you to follow US Mission UAE on Facebook, Twitter and Instagram throughout the year.

I look forward to engaging with our Emirati friends and partners at Discover America events this October. And I invite each of you to Discover America with us.